Founded in 2009, Ethicus is a pioneering sustainable fashion brand based out of Pollachi, Tamil Nadu. Our passion lies in reviving the timeless beauty of handwoven garments by blending traditional craftsmanship with modern aesthetics, creating luxury that is both comfortable and elegant. Each product is a labour of love, handwoven by skilled artisans using 100% organic cotton and natural, eco-friendly dyes. Every piece we create is not just a garment, but a story—of heritage, culture, and the hands that craft them. The brand operates its own design studio with in-house handlooms, ensuring that each piece is unique and of the highest quality.
Ethicus places a strong emphasis on comfort by using high-quality, soft, and breathable fabrics. The designs are not only elegant but also versatile, making them suitable for various occasions. Whether it’s a saree for a formal event or a throw for a cozy evening at home, our products are crafted to provide both style and comfort.
Sustainability is at the core of Ethicus’s philosophy. The brand uses 100% organic cotton grown through sustainable farming practices, ensuring minimal environmental impact. Eco-friendly dyes and processes are employed to further reduce the carbon footprint.
By choosing Ethicus, you are not only embracing exquisite craftsmanship, but also joining us in a journey towards a more conscious, beautiful, and equitable world. Together, let’s celebrate the rich legacy of Indian textiles—one thread at a time.
Vijayalakshmi Nachiar
Co-founder & Creative Director
The creative force behind Ethicus, Vijayalakshmi (Viji) is a
trailblazer in slow and sustainable fashion. Her designs masterfully blend tradition with modernity, creating contemporary sarees from the finest organic cotton. Through her innovative vision, she empowers local artisans and champions a greener future.
Mani Chinnaswamy
Co-founder & Managing Director
A third-generation cotton ginner and a visionary in sustainable cotton farming. With his pioneering efforts in cotton contract farming, he has successfully branded his produce as 'Ecologic Cotton,’ setting new standards for eco-friendly agriculture.